Branding:
Komatsu Forklift USA, Inc.
Objective: Komatsu Forklift wanted to generate market momentum and name
recognition in a tough, competitive marketplace. They asked us to provide
the marketing tools necessary to go head to head with established, well
respected competitors.
Result: Through targeted market, advertising campaigns and public relations,
Komatsu Forklift quickly became the buzz of the industry going from 2% to 8%
marketshare.
Print Collateral: product brochures | specification brochures | special
features brochures | product posters | direct mail literature | corporate
brochure | pocket folders | dealer signage | dealer support literature
Advertising & PR: trade publications | local & national newspapers | media
coordination & placement | public relations copywriting
