Branding:
Staircase & Millwork Co.
Objective: As manufacturers of quality, custom-built curved staircases,
Staircase & Millwork needed help creating awareness within the expanding
southeast U.S. housing market.
Result: A new, upscale image was brought to life through creative print
collateral, target advertising, a direct mail campaign, and tradeshow
displays. In a short time, Staircase & Millwork was enjoying record sales
and continues to realize a boosted marketshare.
Print Collateral: stair parts catalog | stair parts price list | staircase
style brochure | builders’ guide brochure | builder-targeted flyers | direct
mail post cards | trade show displays & graphics
Advertising & PR: trade
publications | media coordination & placement | public relations copywriting
Other: product and location photography | vehicle graphics
